Promoting Your Website
Whether you have an existing website or a newly developed website from RedChair, promoting it properly is important to your success.Before devising a promotional campaign, RedChair would need to know more about your desires and your customers.
- Do you operate locally, nationally or globally?
- Are you selling products and services or are you focused on branding?
- What are you selling?
- What are your advertising goals?
- What is your monthly budget?
Search Engine Advertising
Advertising through the search engines, also known as Pay Per Click advertising, has numerous benefits. First and foremost is that you are reaching people when they are most interested in your business. For example, when someone searches on Google for houses for sale, they would see advertisements for real estate agents.
Also, you can people based on their geographic location so you can target cities and areas where your products and services are in demand. You can also use this to target people closest to your business.
The ability to track conversions is very important. You will be able to see which ads are bringing you the most business. When someone clicks on an ad, you will see their behaviour on your website. Did they buy a product or sign up for a newsletter? You will be able to know the answer. Calculating your Return On Investment is a big benefit to online advertising. You will be able to see results very quickly. As soon as your ads are approved by Google, they will start appearing for the keywords you choose. In as little as 15 minutes, you can see how well your ads are performing.
Search Engine Optimization
Getting your site on the first page of the search engine results is important to growing your business online. The first step we take is to ensure the search engines know about your website and that they have no problem accessing your pages.
There are numerous ways to improve your website's search engine ranking. First and foremost we would need to identify the key words and phrases you want to rank higher for. After that, RedChair will compile a comprehensive strategy for your website. This may include making changes to the structure of your site, adding content, as well as building links to your site.
Blog
A blog is a great way to promote your business and your expertise in your industry. RedChair will design your blog, optimize it for search engines and host it for you. We will show you how to create and edit content, upload photos and videos, integrate it with Facebook and Twitter.
RedChair can also advise you on topics to write about and how to promote your content.
The great benefit for advertising on Facebook is that you can target people based on gender, age, location and interests. You can have one set of ads for women between the ages of 30 and 40 and another set for men over 50.
Another great way to promote your business on Facebook is through branded Fan Pages. Your highly customized page can include a unique landing page, Twitter integration, YouTube videos, an RSS Feed from your blog, photo galleries, polls and coupons or special offers.
RedChair will also advise you on how to grow your Facebook fan base and help expose your business to potential customers.
Twitter is one of the fastest growing services on the internet. Twitter is easy to use and can be highly effective in promoting your business or organization.
RedChair can set up your account, train you on how to use Twitter through a smartphone, desktop application and through the Twitter website. We will also provide you with a custom designed background to further personalize your account.
RedChair also provides consultation on how to promote your account and grow your followers on Twitter.
Have Any Questions? We're Here To Help
If you have any questions, please don't hesitate to ask. Whenever you need us, we're a quick email or phone call away.
